What if instead of a story, your website was a script?
The word story, at least in marketing parlance, has had a good run.
But I wish it would die a quick death
And here’s why:
It doesn’t have the same definition for everyone
And it’s not super clear why your prospect should care.
What if instead:
You wrote a script
One with very few visuals
And with a lot of pressure on the words
That your business’s life depends on
To get your audience to buy.
That’s really all a script is.
Nothing fancy.
Remember:
Oscar winners and total box office bombs look the exact same as a script.
Black words on white paper.
It all comes down to the words.
See if this helps:
What if you took out your visuals
And put the words of your website
On a blank canvas.
Would they sell?
I’m here,
Kevin
P.S. Yes, absolutely, when you’ve got it to a place where you feel confident in your words, by all means, go back and sprinkle in a few pictures. If you want to get all science-y (for which there is none), you might shoot for an 80/20 ratio of words to visuals.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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