If you’re already booking a lot of appointments from your website, don’t change a word.
But if you’re not booking many or any
Or can’t get excited about the appointments you are getting
The risk is far greater if you don’t change at least a few words on your website.
See if this helps:
Think of the idealest of ideal clients you’ve worked with.
If you could motivate just one of those to contact you
What’s the one word they would need to see
Within the first 7 seconds of coming to your website
That would let them know
You are talking to them.
P.S. Thank you to the phenomenally talented Anila Patel for inspiring this conversation 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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