7-Second Thoughts January 17, 2023

What is the risk of change?

If you’re already booking a lot of appointments from your website, don’t change a word.

But if you’re not booking many or any

Or can’t get excited about the appointments you are getting

The risk is far greater if you don’t change at least a few words on your website.

See if this helps:

Think of the idealest of ideal clients you’ve worked with.

If you could motivate just one of those to contact you

What’s the one word they would need to see

Within the first 7 seconds of coming to your website

That would let them know

You are talking to them.

I’m here,


P.S. Thank you to the phenomenally talented Anila Patel for inspiring this conversation ????

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