If you’re already booking a lot of appointments from your website, don’t change a word.
But if you’re not booking many or any
Or can’t get excited about the appointments you are getting
The risk is far greater if you don’t change at least a few words on your website.
See if this helps:
Think of the idealest of ideal clients you’ve worked with.
If you could motivate just one of those to contact you
What’s the one word they would need to see
Within the first 7 seconds of coming to your website
That would let them know
You are talking to them.
P.S. Thank you to the phenomenally talented Anila Patel for inspiring this conversation 🙏