I try to improve the process of storytelling through music. ~ Legendary film composer John Williams
The quote above was John Williams’s answer to a question posed by Stephen Colbert.
He was interviewing both Steven Spielberg and John Williams
Two of the past century’s greatest artists
And you could tell that Spielberg was a little taken aback when “The Late Show” host turned to the person who’s been such an integral part of his success and asked point blank:
What is your job?
But Williams immediately got it:
This guy’s onto something.
You wouldn’t think he would ever have to ask someone so accomplished
And so well known
A question like that
But John Williams being John Williams
Handled it like someone who is still very, very interested
In what he does for a living.
See if this helps:
Even if you are legendary in your field
World renown for what you do
Try asking yourself
As if for the first time:
What is my job?
Then go see how that looks atop the homepage
Of your job’s website.
P.S. John rewrites my movies musically to put them on a higher plane than I could ever reach. ~ Legendary filmmaker Steven Spielberg
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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