7-Second Thoughts October 22, 2021

What would your yard sign say?

If you’re not sure what to say in the first 7 seconds of your website, try putting it on a yard sign.

See if this helps:

YARD SIGN: Travis Jones – Independent Solar Power Consultant – Dallas, TX

THE ENTIRE 7 SECONDS OF HIS YARD SIGN: Confused about solar?

Call me. You’ll know in 10 minutes if solar can save you money.

Travis could say a million things about solar

But his prospect only has time for one.

And now he has the first 7 seconds of his website.

I’m here,


P.S. Did you notice? Travis’s yard sign does not sell solar power, the benefits of solar, or even how to save money with solar. It sells one thing and one thing only: a phone call. Your website should do the same.

Like this message?