Never, ever, ever, ever, ever offer up your expertise or advice in a 1-on-1 conversation on LinkedIn.
Save that for the sales call and here’s why:
It’s too easy to take it out of context
And make it look like you know your prospect’s business better than they do.
You can, however:
Wait for them to come on the call
Ask them questions about their business or their prospect first
Offer a LITTLE bit of your expertise
Followed by even MORE follow-up questions.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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