You do one thing. What it means to your prospect is another.
Today’s website example is Nirogam
They sell Ayurveda supplements.
But the ultimate question is:
Why should Nirogram’s prospects care about Ayurveda?
In order to answer that, we had to figure out what Ayurveda means to Nirogram
In other words
The only thing Nirogram’s website visitors need to know
Within the first 7 seconds of their arrival.
Ayurveda, according to Nirogram, is:
The quality and help you need to solve your chronic ailment for good.
See if this helps:
Your prospect doesn’t want you to define your terms
They know what they’re looking for
They want you to define what your business means to them
In 7 seconds or less.
P.S. You can check out Nirogram’s handiwork here