7-Second Thoughts April 30, 2023

What you do is your prospect’s business

You do one thing. What it means to your prospect is another.

Today’s website example is Nirogam

They sell Ayurveda supplements.

What’s Ayurveda?

Good question

But the ultimate question is:

Why should Nirogram’s prospects care about Ayurveda?

In order to answer that, we had to figure out what Ayurveda means to Nirogram


In other words

The only thing Nirogram’s website visitors need to know

Within the first 7 seconds of their arrival.

Ayurveda, according to Nirogram, is:

The quality and help you need to solve your chronic ailment for good.

See if this helps:

Your prospect doesn’t want you to define your terms

They know what they’re looking for

They want you to define what your business means to them

In 7 seconds or less.

I’m here,


P.S. You can check out Nirogram’s handiwork here

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