If it’s frontpage news, don’t hide it behind a play button
My lawn guy left me a voicemail with an actually important warning:
We put some toxic chemicals on your lawn for weed control so go ahead and keep your pets and kids off the lawn for the next 24 hours.
Which I received 48 hours later when I checked my voicemail
The thing is, if he’d left that in a super clear text message, I’d have gotten it right away and alerted the kiddos
And Bodi 🐩
But instead, he buried it behind a “play” button.
See if this helps:
You have your reader’s attention right now.
Make it clear what you want them to do
In the first 7 seconds
By NOT making what you have to say
Optional.
I’m here,
Kevin
P.S. We’re all good except for the mice which Bodi cannot stop “playing with” ☠️
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