7-Second Thoughts April 16, 2023

What’s your Elle Bee Jay?

If you could stick to 1 topic to discuss with your prospects for the rest of your life, what would it be?

The writer Robert Caro has spent the past 40+ years

And will spend the remainder of his life

Writing books about one topic: Lyndon Baines Johnson

He is 87 and he is in the process of finishing his last book about


Lyndon Baines Johnson

Not because he’s going to retire

But because that’s what he wants to write about

Til the day he:

Slips the surly bonds of earth to touch the face of God*

See if this helps:

If you want to be famous

At least in your industry

For what you do

Find a specific problem

For a very specific prospect

Struggling in a very specific way

And here’s why:

When you find that kind of positioning

Your website will practically write itself

And you’ll spend the remainder of your time on this earth

Feeling like you could never stop helping

Never stop writing

And never run out of things to say

About solving that problem for your prospect.

I’m here,


*The last line from the speech Ronald Reagan gave after the Challenger space shuttle explosion quoting a poem by John Gillespie Magee, Jr.

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