If you could stick to 1 topic to discuss with your prospects for the rest of your life, what would it be?
The writer Robert Caro has spent the past 40+ years
And will spend the remainder of his life
Writing books about one topic: Lyndon Baines Johnson
He is 87 and he is in the process of finishing his last book about
Yup
Lyndon Baines Johnson
Not because he’s going to retire
But because that’s what he wants to write about
Til the day he:
Slips the surly bonds of earth to touch the face of God*
See if this helps:
If you want to be famous
At least in your industry
For what you do
Find a specific problem
For a very specific prospect
Struggling in a very specific way
And here’s why:
When you find that kind of positioning
Your website will practically write itself
And you’ll spend the remainder of your time on this earth
Feeling like you could never stop helping
Never stop writing
And never run out of things to say
About solving that problem for your prospect.
I’m here,
Kevin
*The last line from the speech Ronald Reagan gave after the Challenger space shuttle explosion quoting a poem by John Gillespie Magee, Jr.