If you see the Buddha in the lane, feed him the ball. ~ Hall of Fame basketball coach Phil Jackson
When you start to try and nail down the one thing you do
To help the one group of people you feel what you do helps most
You’ll know you’re really onto something
When you start to see ideas to write about it
Everywhere*
See if this helps:
Play it fast and loose and just start sending out your business words
And see what sticks in both your mind
And your prospect’s mind
But primarily yours
It can
And almost certainly will
Change over time
Just remember to update your homepage headline accordingly 🙂
I’m here,
Kevin
P.S. Want to start noodling on what your 1 thing might be?
Here’s the formula: I [HELP] (or teach or educate or provide or another “helping” verb) [THESE PEOPLE] (attorneys, plumbers, solopreneurs, B2B landscapers) do [THIS THING] (win more cases, make more money, irrigate more efficiently)
WARNING: This could spark an intense interest in your career until the day you retire – perhaps even keeping you from ever wanting to 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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