7-Second Thoughts January 23, 2023

What’s your one thing?

If you see the Buddha in the lane, feed him the ball. ~ Hall of Fame basketball coach Phil Jackson

When you start to try and nail down the one thing you do

To help the one group of people you feel what you do helps most

You’ll know you’re really onto something

When you start to see ideas to write about it


See if this helps:

Play it fast and loose and just start sending out your business words

And see what sticks in both your mind

And your prospect’s mind

But primarily yours

It can

And almost certainly will

Change over time

Just remember to update your homepage headline accordingly 🙂

I’m here,


P.S. Want to start noodling on what your 1 thing might be?

Here’s the formula: I [HELP] (or teach or educate or provide or another “helping” verb) [THESE PEOPLE] (attorneys, plumbers, solopreneurs, B2B landscapers) do [THIS THING] (win more cases, make more money, irrigate more efficiently)

WARNING: This could spark an intense interest in your career until the day you retire – perhaps even keeping you from ever wanting to ????

Like this message?