The success of your website hinges on knowing not just what your prospect wants to hear
But also when they’re ready to hear it.
If you can think in those terms
You might find relief knowing that you CAN say everything you want to say
It’s just a matter of knowing when to say it.
If you’re not sure
Try imagining the tension leaving your prospect’s shoulders
After seeing that you clearly understand
Not solve – just understand
Their most pressing issue
In the first 7 seconds of your website.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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