You can write a lot when it starts to feel like music.
The main goal of a 7-Second Website is to unpack what you’ve become too close to
And make what you do really interesting to both yourself
And your prospect
Heavy emphasis on the self
“You have to take your time.”
That’s a Ray Charles quote
And give your prospect a chance to understand
Your rhythm and pace
Building a narrative that lets them see themselves
Saving the day with your service or product
At which point it becomes effortless for them to read
The same way you’d listen to a song you love.
See if this helps:
When at last you can hear your own voice
Coming from your prospect
You might be approaching music
But you won’t fully know without a little feedback
From your readers*
*Just in the past few weeks I’ve heard a few subscribers now say that they’ve gone to my archive page and read as many as 32 emails in one sitting. I think – if I may be so bold – the collective effect of some of these emails may be approaching a little music ¯\_(ツ)_/¯
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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