You can write a lot when it starts to feel like music.
The main goal of a 7-Second Website is to unpack what you’ve become too close to
And make what you do really interesting to both yourself
And your prospect
Heavy emphasis on the self
But …
“You have to take your time.”
That’s a Ray Charles quote
And give your prospect a chance to understand
Your rhythm and pace
Building a narrative that lets them see themselves
Saving the day with your service or product
At which point it becomes effortless for them to read
The same way you’d listen to a song you love.
See if this helps:
When at last you can hear your own voice
Coming from your prospect
You might be approaching music
But you won’t fully know without a little feedback
From your readers*
I’m here,
Kevin
*Just in the past few weeks I’ve heard a few subscribers now say that they’ve gone to my archive page and read as many as 32 emails in one sitting. I think – if I may be so bold – the collective effect of some of these emails may be approaching a little music ¯\_(ツ)_/¯
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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