Consider that the thing stopping you from NOT doing what you know you need to do is not knowing …
How to begin
What exactly to do
And most importantly
When it will end
If you know you need to market your business
Here’s how to begin:
Compose an email to yourself
Set a timer for 5 minutes
Right now
And do exactly this:
Answer the question
What is the problem your prospect is coming to you to solve?
And write.
Anything.
Words and stuff and business-y business business
Even stuff that has NOTHING to do with your business
Like the fact that you don’t want to be doing this
Why is the very first pancake never good no matter how hot I get the pan I gotta waste the first pancake everytime my prospects don’t know who i am who is this guy they want me to solve what this is a complete waste of time
And keep writing
No matter what
Until the timer goes off
Here’s how to end:
Press send.
Even if you’re on a roll.
And set your timer
For a 1 minute break
And take your 1 minute
Just as seriously
As you did the previous 5
Get up
Walk around
Daydream
Nap
Maybe talk to yourself
Very, very, nicely
Lovingly
Gently
Because guess what
You just put
Your most important client
First.
I’m here,
Kevin
P.S. You want more of this? Here are 7 more questions for 7 prospecting emails (With the option to automate them for you – or your clients – for the next 7 days.)