When you’re confident in your offer, but not enough to go “door to door” with it
Consider automated outreach
When you have what you believe
Might benefit your prospects enough
That you’re willing to say it the same way
Every single time
Whether it’s to a complete stranger
Or your best friend
And here’s where it gets interesting:
It’s our friends that most likely need our services most
And they’re the ones we might not reach out to
For fear of sounding sales-y
If that’s the case:
Ask those exact people for feedback
And here’s why:
It forces you to write the offer knowing that friends are going to see it
And at the same time, allows you to treat your prospect
As you would a friend.
I’m here,
Kevin