is good marketing.
About 10 years ago, I bought a compost turner online.
It worked so well
And made composting so much fun
That over the years I’ve considered asking the owner
For a piece of the action
I’ve referred so many people
The marketing, on the other hand?
Bad to the point of offensive
Seriously, some of the worst I’ve seen
Website? Like something out of the dawn of the internet
Social media? Nonexistent
Email newsletter? Ditto
They don’t even offer free shipping!
But the product?
Quality as the day is long
Which is why I’d give their marketing
10 out of 5 stars if I could:
It’s a product that feels like any budget they may have reserved for marketing
Went straight into the manufacturing instead
Which in turn
Compelled this particular customer
And apparently many, many more
To take the matter of marketing
Into their own hands.
I’m here,
Kevin
P.S. Come for the Lotech Compost Turner and only the Lotech Compost Turner