Why waste a second of our time together NOT talking about the only person that can increase your revenue.
My dream has always been to not waste my prospect’s time Talking about anything other than their customer And how they solve their customer’s problem. And every call where I’ve strayed from that Has always been kind of a letdown For both of us. So one day, before I got on my next sales call To discuss their “marketing needs” I simply said Not doing it.
I’m not going to waste theirs or my time Discussing anyone else But the one person who can increase their revenue:
So that even if no money changes hands We both benefit.
My prospect walks away With the first 7 seconds of their website
And feels good about it Because they helped write it 🙂 And at the very least I get to refine my craft.
P.S. But here’s something I didn’t expect: the amount of work we got done in just a 25 minute call was enough for me to write a pretty decent homepage – not just the first 7 seconds. And I think that’s why since I basically started writing my prospect’s website from the second we get on the call , about 60% of those sessions have resulted in onboarding a new client.
Having trouble getting your team aligned on your website?