If you’re struggling to sell what you do, get help from the person you’re selling to.
For your next sales call
You might call an audible
And simply ask your prospect questions
Tied to the problem you can best help them with.
It’s just a different perspective
That might allow you to stop selling
And start collaborating
So that whether or not
Any money changes hands
You both leave
With a better understanding
Of what it would be like
To work together.