Business owners waste a LOT of money talking to the wrong people.
One of my favorite parts of what I do
Is asking you questions about your prospect
That get us super clear
On what your prospect wants
How they feel about not getting it
And the solution you provide
That helps your prospect find relief
With your help.
The fancy word is “positioning”
It can make your prospect understand what you do
And why they should care
So much faster
Because they feel like you’re only talking to them.
See if this helps:
20 Kinds of Dipping Sauce
It’s a song
By Parry Gripp
That’s super unbelievably annoying.
TBH: All of his songs are.
But if you’re a kid between the ages of I dunno 5 and 10
YOU CANNOT STOP LISTENING TO IT!!!!
P.S. Other titles by the same “artist” that make a kid feel very very very understood (apparently): Raining Tacos, I Got No iPhone, Space Unicorn, Guinea Pig Olympics
P.P.S. Tortoise Playing Minecraft, Chicken Nugget Dreamland, Hamster on a Piano (Eating Popcorn), Nom Nom Nom, Nom Nom Nom Nom Nom Nom
P.P.P.S. And here’s the kicker: When you understand your audience like Parry Gripp does, you can convince an 8-year-old to listen to a song called (I swear I’m not making this up) I Like Vegetables