When your 7 second-email feels more like 70.

Hi there,

Reader Becky Martin called me out yesterday.

Hey Kevin, love the 7 second email but… feels a bit longer than 7 seconds, no?

Spot on, Becky.

So here’s today’s tip: Once you’ve made the top headline on your website laser-focused on your prospect, apply that 7-second attention span to all of your marketing: social media, your elevator pitch and especially (ahem!) your emails.

And please keep the feedback comin’!

I’m here,

Kevin

P.S. If you’re launching a new product or service, even repeat customers need to know why they should care in 7 seconds or less. Reply to this email if you need some thought starters or schedule a free 7-Second Website review​

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