Reader Becky Martin called me out yesterday.
Hey Kevin, love the 7 second email but… feels a bit longer than 7 seconds, no?
Spot on, Becky.
So here’s today’s tip: Once you’ve made the top headline on your website laser-focused on your prospect, apply that 7-second attention span to all of your marketing: social media, your elevator pitch and especially (ahem!) your emails.
And please keep the feedback comin’!
I’m here,
Kevin
P.S. If you’re launching a new product or service, even repeat customers need to know why they should care in 7 seconds or less. Reply to this email if you need some thought starters or schedule a free 7-Second Website review
Reader Becky Martin called me out yesterday.
Hey Kevin, love the 7 second email but… feels a bit longer than 7 seconds, no?
Spot on, Becky.
So here’s today’s tip: Once you’ve made the top headline on your website laser-focused on your prospect, apply that 7-second attention span to all of your marketing: social media, your elevator pitch and especially (ahem!) your emails.
And please keep the feedback comin’!
I’m here,
Kevin
P.S. If you’re launching a new product or service, even repeat customers need to know why they should care in 7 seconds or less. Reply to this email if you need some thought starters or schedule a free 7-Second Website review