Your entire brand story might not fit on your homepage or even your whole website.
If you know about StoryBrand
Or brand narratives in general
They ask you to ask yourself questions about the person coming to your website.
Here are 3 sample questions from StoryBrand:
- Who is your prospect?
- What is the problem your prospect is coming to you to solve?
- How does your prospect feel about NOT being able to solve it themselves?
But no matter which brand of story you use:
Answering prospect-based questions will definitely help you define your website’s first 7 seconds.
But beyond your first 7 seconds …
The answers to those questions
Are often better left to generate an infinite amount of ideas
Yes, I mean that literally
Literally an infinite amount of ideas
That will allow you to write an email newsletter
Quickly and consistently
That PROMOTES your website
By bringing it directly
To your prospect.