Without a newsletter sign-up, you’ve basically got one shot to get your prospect to “contact” you.
And that chance is RIGHT NOW.
Sounds like a high-pressure sale, no?
See if this helps:
Rather than a meeting link, a form to fill out or a number to call
No one uses phones anymore!
What about a simple button that offers your email newsletter?
Now, rather than just 1 shot, you’ve got a potentially infinite number of chances
To earn enough of your prospect’s trust
To reach out to you
When they’re gosh darn good and ready.
P.S. Besides, hitting the “Reply” button in an email has considerably lower stakes than a LET’S TALK button. Your prospect still gets to have total control over the conversation and knows they can unsubscribe at any time. Meanwhile, the pressure shifts back to you to try and add as much value as possible to those emails to continue earning your prospect’s trust one day, week or month at a time.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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