Make sure your website does everything it can to prevent your prospect from feeling stupid.
You know that feeling when you can’t find your car keys?
Or an item on your list at the grocery store?
Or when a website asks, “What’s your goal?”
I don’t know! I can’t find it! I swear it was just here!
That’s your prospect drawing a blank mind.
Here’s the thing:
Asking open-ended questions
Using words with definitions that could be interpreted differently from your prospect
Or worse, not knowing how or even where to do business with you
Might be the #1 leading causes of people bolting your website
Or a sale, for that matter.
See if this helps:
Make sure your prospect knows where to find things on your website
What those things mean to THEM
And what to do next to do business with you.
All of the above can go a long way toward making your prospect feel smart for reading your website
And buying from you.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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