Write consistently and new-found clarity in your messaging can spread to your whole brand.
It started with a request from a client for a price quote on a website rewrite
I tried a little something different in my reply
A little less formal proposal-y
And next thing you know
I liked my reply enough to put it into
The daily email
My latest proposal to an entirely different prospect
And finally, the wireframe for my own website rewrite.
EPILOGUE: The initial reply that started it all led to a booked calendar appointment with their team.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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