Think about three or four pivotal moments that you believe has led to your target market’s industry going astray.
Then think about how leaders in your industry have handled it.
It doesn’t have to be complicated
It all boils down to:
What happened?
What are the leaders (or thought leaders) doing about it?
That’s your book
Your podcast
Your emails and social posts
Your products and services
And finally …
Your homepage
That opens your prospects’ eyes
To what you know
To be untrue.
I’m here,
Kevin