7-Second Thoughts June 9, 2024

Where did it all go wrong?

Think about three or four pivotal moments that you believe has led to your target market’s industry going astray.

Then think about how leaders in your industry have handled it.

It doesn’t have to be complicated

It all boils down to:

What happened?

What are the leaders (or thought leaders) doing about it?

That’s your book

Your podcast

Your emails and social posts

Your products and services

And finally …

Your homepage

That opens your prospects’ eyes

To what you know

To be untrue.

I’m here,


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