There’s a time and place to turn your website’s lens around to you.
Maybe you have 4 dogs, homeschool your kids, or have a poignant anecdote about meeting a famous director when you were 16*
Where does something like that go on your website?
See if this helps:
If you’ve got a ripping good yarn you’re dying to tell
You might hide it
Almost like an Easter egg
As a reward to your reader
For making it fairly deep into your website
For the purpose of making your prospect think:
Hot damn, this person is offering so much value on this website
That they had to put a really cool story
That could’ve easily been front page news
At the very end.
P.S. You’ll see an example of what I’m calling a “Spielberg” at the very end of Steven’s latest film “The Fableman’s” which I HIGHLY recommend.
*Even something like – I dunno – your parents getting back together after having been divorced 44 years 😉
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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