Which group is the most receptive to the value your business offers?
The formula for your first 7 seconds contains a target market:
I help [THESE PEOPLE] do [THIS THING] with [THIS OUTCOME]
So … who are “these people?”
Your people are simply whomever you identify as the profession, industry or vertical most likely to benefit from your product or services.
See if this helps:
If you’re not sure who would appreciate what you offer
Start thinking of your ideal prospect
Ideally, ones you’ve already worked with
Or even the ones your competitors work with that you believe you could serve better
Then …
Plug various professions into the first part of your headline:
I help attorneys
I teach school administrators
I coach physicians
I empower H.R. managers
I work with CEOs
Until your prospects start to raise their hand
And say
That’s me!
In the form of responses to your emails
Social posts
Or scooping up a spot on your calendar.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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