The greatest first 7 seconds don’t amount to a hill of beans if you’re not saying them to the right person
My most successful campaign so far has been offering to write the headline to your website or LinkedIn page
But what I’ve come to realize is:
That’s not the most valuable thing people leave with.
It’s knowing WHO your headline needs to speak to
Rather than WHAT your headline needs to say.
Because if your headline says exactly the right thing
To someone who can’t
Sign your contract
Or pay you
It might as well fall
On deaf ears.
P.S. The subject line of today’s email was inspired by the book, “Who Not How.” If you haven’t read it, it’s worth a 🤓.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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