If your client knows their business better than you’ll ever hope to, they owe you what you need to help them.
The source of so much dissatisfaction
Among clients of marketing agencies
Comes from the client waiting to see
What sort of magic
The so-called creatives
Have cooked up
Which often leads to:
Guessing at what the client wants
Blown budgets
Unmet expectations
One of the definitions of unhappiness
And most importantly
Agencies
Working
Weekends
See if this helps:
What if you put the bulk of your efforts
Toward pulling the insight
From the minds of your clients
Concerning the people
That are the source
Of every last dollar
Of their revenue*
I’m here,
Kevin
*That kind of insight leads to content that writes itself – during whatever hours the client prefers to meet with you. Which is never, ever, ever on a weekend.