In 7 seconds or less.
Now that you’ve written what you do and why your prospect should care
In 7 seconds or less
It’s time to put that headline to the test and ask yourself:
Who would you walk away from
In 7 second or less?
Asking yourself what business you would walk away from acts as a kind of stress test for that first headline of your website
And here’s why:
It forces you to ask yourself the tough questions*
1. Is this something I want to do?
2. Who is this for?
3. Who is this not for?
4. And do these first 7 seconds interest me enough to write quickly and consistently about my business?
ANSWER KEY:
1. You probably won’t know until you try.
2. You could try picking a specific person or a broad category
3. Thinking about who your ideal prospect is NOT can help you think of who your ideal one is
4. Again, you won’t know til you put yourself out there.
- Set a timer for 25 minutes and send that first email to someone
- Anyone
- Even if it’s just yourself
- Or me 🙂
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
Copyright © 2023 7-Second Websites, All rights reserved.
I send daily emails. Too much? No problem—click here:
