Find your people and the rest is history.
If you look back on your career
And think about the prospects you look forward to talking to most
The kind you’d want to invite on a podcast
Or guest on theirs
Who could pull you into a serious timesuck
That you’d climb out of with zero regrets
These are your people
And the people who will pay top dollar
To spend time with you.
P.S. Case in point, Jimmy Buffett – who passed away yesterday – had so many rabid fans willing to pay any amount to see him (or eat in his restaurants) that at some point he became business partners with an even wealthier “Buffett.” Fellow by the name of Warren 😉