If it’s a thought coming from anyone other than your prospect, check to see if it’s sales-y.
When you’re writing your website
If it starts to feel like you’re trying to come up with a way to persuade your prospect
That not only feels aggressive
But also a bit icky
Switch your point of view to your prospect:
What do they need?
What do they want from you?
How can you help them?
See if this helps:
The more you can start to hear how your prospect would phrase it
Or what objections or questions they might have
The more you’ll start to come up with phrases that would come straight from your prospect’s mouth.
Those are the kinds of lines that get your prospect to nod their head
And continue reading your website.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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