You don’t have to make your website ugly to be trusted
But the reason websites like Google, pubmed, and even kenpom (wildly popular college basketball ranking website) look so plain
Google hasn’t significantly changed its homepage design since 2004 (!)
Is that they’re focused almost entirely on a simple user experience
In fact, Google’s methodology comes down to this post dating back to their last significant update
Almost 20 years ago:
“Focus on the user and all else will follow.”
See if this helps:
You don’t have to make your website so plain
That it looks as if it’s still in beta
Which most developers thought when they were asked to provide feedback on Google’s first homepage????
But the common thread of some of the most trusted websites
Is that they rely almost entirely on the words
And very few of those words
Feel like marketing.
I’m here,
Kevin