If your prospect asks you this question on LinkedIn, it’s probably a lead.
Perhaps twice a month
I’ll reach out to connect with someone on LinkedIn
And receive what at first
Feels like a prickly reply:
Why do you want to connect?
Which kiiiiiinda comes across like:
What do YOU want?!
Here’s the thing:
If you get that kind of response
Answer with a kind word about their profile
Along with a question concerning something
That might lead to a solution
That you’re supremely confident
You can provide.
PROSPECT: Why do you want to connect?
KEVIN: You’ve got a really nice website. Are you booking a lot of appointments from it?
PROSPECT: Actually, no. We haven’t booked a call from it in years.
KEVIN: Just a thought here, but one thing you might try is …
And whatever that answer is – at least so far – starts a conversation 100% of the time. Not even kidding.
All from a not so perfect start.