Don’t let fear keep you from offering what might be exceptional value to your prospect.
You’ve got an idea for a new product or service
And then the Doubt Demons have their say:
They’ll never go for it
It’ll take too much time
It’s not on-brand
Here’s the thing:
Instead of succumbing to your resistance
Welcome your prospect’s resistance
See if this helps:
Schedule informal interviews
With colleagues, friends and even family
In your target market
And peg them with enough questions
To get them thinking
And ultimately
Collaborating:
We tried that in the past and here’s some of the problems we ran into …
It wouldn’t work for us, but it might work for these people …
I don’t like it as-is, but what if you …
Here’s the thing:
Take it to your interview(s)
And get it out there
Listen to what your buyers respond to.
They have your answer
Your brain does not.
I’m here,
Kevin