7-Second Thoughts August 1, 2023

Why guess at the outcome?

Don’t let fear keep you from offering what might be exceptional value to your prospect.

You’ve got an idea for a new product or service

And then the Doubt Demons have their say:

They’ll never go for it

It’ll take too much time

It’s not on-brand

Here’s the thing:

Instead of succumbing to your resistance

Welcome your prospect’s resistance

See if this helps:

Schedule informal interviews

With colleagues, friends and even family

In your target market

And peg them with enough questions

To get them thinking

And ultimately

Collaborating:

We tried that in the past and here’s some of the problems we ran into …

It wouldn’t work for us, but it might work for these people

I don’t like it as-is, but what if you …

Here’s the thing:

Take it to your interview(s)

And get it out there

Listen to what your buyers respond to.

They have your answer

Your brain does not.

I’m here,

Kevin

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