Don’t bury important content in a download, video or link expecting your prospect to click on it.
Especially if it’s something your prospect needs to know in order to do business with you.
Instead: Break it apart into bullet points
A quick synopsis or highlights
And then feel free to link to it or attach the content.
As long as you have their attention on your blog, email, homepage or social media feed
You might as well make it crazy super simple
For your prospect
What you do.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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