When you outsource your writing to someone who doesn’t work for you, you’re outsourcing your selling too.
See if this helps:
When you write your own marketing
Weird stuff starts to happen
Even beyond your website, emails and social media.
You start to end your sales calls saying to yourself
How on earth did I know to say that
Where the heck did those words come from?
It’s because you’ve gained a new, genuine interestIn what you can do for your prospect
Which gets your prospect excited too.
P.S. This email took 24:50 to write – start to finish. And tomorrow I’m going to write one in about the same time.
It’s because I’ve got a clear idea of what I want to say to my prospects. I can teach you to do the same thing, but first we gotta get your story straight 🙂
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