Having a first and last name solves a very big problem for your prospect.
My friend Jared got these really nice looking glasses so naturally I said to him:
“Nice glasses”
Which Jared responded in typical Jared fashion with
A problem:
“I wasted a lot of money on my last pair of glasses because they weren’t the right prescription. But this guy I went to see was some kind of eyeglasses ninja and was the only one who could figure it out. He’s like OBSESSED with eyeglasses AND he’s a doctor!”
As luck would have it, I had experienced the same problem that also resulted in wasted money so I naturally asked:
Where’d you go?
And he said:
Target Optical
Now, if Jared had started with Target Optical being the answer to his problem, I would’ve ignored everything after that.
No way a big box store can solve MY problem 🤨
But because he started with a human being, it unknowingly solved an even bigger problem:
Who do I ask for?
And in this case, the answer wasn’t Target
It was Dr. Michael Wallerich.
Here’s the thing:
Before your prospect will do business with you, they want one thing:
Your undivided attention
Emphasis on the “your”
Putting your first and last name at the very top of your website
Lets your prospect know that
If they decide to trust you to solve their problem
They’re not going to get just anyone
They’re going to get the best.
I’m here,
Kevin
P.S. Apparently, each Target Optical is individually owned by the doctor that runs that particular store. Right on, 🎯
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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