If someone writes your website without asking you to do some writing, ask for some of your money back.
And here’s why: they’re robbing you of ROI.
And I do mean that literally.
We gently insist that every one of our clients
Do a little bit of homework each week.
No more than 25 minutes
Because when you have to write the first draft of anything
Even if it’s just answering some questions in a google doc
You and your team are internalizing those words
Which show up in your goal setting, sales calls, personal emails to clients and each other, your attitude toward your customers, your vision for your company
And a great big chunk of your ROI.
See if this helps:
We give you instructions
A personal video
Examples of what we’re looking for
Along with the amount of time it should take you.
Never more than 25 minutes
And when the homework is complete
We go in and add at least a dozen versions of our own.
But here’s the kicker:
It would be WAAAAYYYYY easier to go off and write everything for you
In the short term.
Long term – guaranteed:
It’s exactly the kind of thing that will delay your launch.
All because someone else
Who doesn’t know your customer nearly as well as you do
Tried to put words in your mouth.
And probably talked too much, too.
FWIW: The homework consistently shows up in our reviews as being our clients’ favorite part of the engagement 😇
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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