All websites come with a built-in opportunity cost.
Before your prospect clicks a button
Downloads an e-book
Or even scrolls past the first 7 seconds
Would I rather spend time my time here?
Or at your competitor’s place?
Or Netflix, YouTube, TikTok, LinkedIn …
Beyond a killer headline
That’s where the look of your website can help.
From 30,000 feet
It should look highly, highly skimmable.
And pleasant enough
To sit a spell.
P.S. Your first 7 seconds sets the tone AND the look. Reply with your homepage headline or schedule a session and I’ll help you Crush Your First 7 Seconds
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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