The only award for websites worth keeping is an accepted calendar invite from a prospect.
Nothing wrong with a Webbie
Or any other type of Oscars handed out for websites
Yes, it feels good to be recognized by peers
But you’ll find the ultimate prize in your inbox
In an email from someone you don’t know
With a subject line that says: “Accepted … “
Followed by the name of your calendar invite.
See if this helps:
Write your homepage so that it gives your prospect
A crystal clear activity to sign up for:
Could be a sales call
A webinar
Or a newsletter
But whatever the activity is
Rather than a general “Contact Us” button
Focus your entire home page
As if it were an ad
Laser-focused on that one thing
You’d like your prospect
To accept.
I’m here,
Kevin