The company that writes together, stays together.
Before the workday begins at factories in Japan
And even at a Honda plant in South Carolina
As many as 600 workers gather for rajio taisō
A series of stretching, bending and calisthenics
Meant to warm up the body
And align their purpose.
See if this helps:
We’re working with several agencies now
Both consulting and creative types
To write to their client email lists
First thing in the morning
Before the workday begins
And here’s why:
Even though each employee has complete autonomy
To write about the value their company offers
The communal writing
Tends to align the team
And encourage each other
To keep publishing
In quick bursts
That help everyone develop insights
As we all know
Is the telltale sign
Of an expert.
P.S. You don’t have to identify as a writer to participate. Graphic designers, sales people, executive assistants — all have something to contribute. But the end result is the same – an army of free-thinking consultants.