Um, YEAH!
If you called a contractor to give you an estimate on re-doing your whole backyard
Patio, landscaping, maybe some stairs, lighting, new deck …
The whole shebang
And out of nowhere
Completely unsolicited
They asked:
Would you like a pizza oven?
Considering that you’re already in for a hefty sum
The likely answer is either
Yes
Or
Heck, yes
And here’s why:
When your prospect expresses interest in your high-value service
In a niche that has little competition
And places a high value on expertise
And trust
Upselling your service
Rather than appearing tacky
Aggressive
Or sales-y
Is considered
Added value.
I’m here,
Kevin
P.S. Thank you to our good friends J.R. and Gabby for the lovely weekend, insanely good pizza, and marketing lesson.