Never let anyone get in the way between you and your website writer.
Your best chance of writing a website
That is laser-focused on your prospect
Is to (virtually or in-person) sit across
From the person who’s business depends on
Asking the right questions about your prospect.
See if this helps:
The person asking the questions
Should be the person ultimately responsible
For writing the words.
Anyone else won’t have the right mix
Of responsibility, obligation and survival
Knowing that whatever they get out of your session(s)
They’re on the hook to get what they need from you
To do their job
As if their whole business’s survival depends on it
Putting both you and them
In exactly the same boat.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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