You can write what you think you know or collaborate.
I was on a sales call last week where I asked my first question within the first minute:
What is the problem your prospect is coming to you to solve?
And that’s as far as we got.
That question alone had us both circling each other
Like boxers bobbing and weaving
Until at the end of the call
We nailed it.
In the past, I’d simply have guessed or faked it or assumed I knew his business better than he did.
And wasted a month targeting the wrong problem and the wrong prospect.
See if this helps:
Write to listen – not to sell your idea.
Once he saw me flubbing, struggling, flummoxing (?)
But not backing down from trying to genuinely understand what problem he solves for his prospect.
That’s all he needed to know
P.S. If I’m not your cup of tea, but you like the idea of good collaborator on the other side of the screen, I’m always happy to put you in touch with anyone in my network 🙂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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