If you’re struggling to write your website, try writing to your prospect instead.
No matter where your website is at
You can walk away from it entirely
Throw together a homepage with nothing but an email sign-up form
And start writing directly to your prospects
And here’s why:
Sending your business words out to a specific audience
Provides a focus to your messaging
Over a month or so
A body of work you can go back to
Pluck the “greatest hits” from
To write a website that’s now
Laser-focused on your prospect.
P.S. In addition to guiding several clients through this, I’m also doing it for myself. You’ll see the full picture when I launch next week.