7-Second Thoughts February 2, 2023

Write your website backwards

If you’re struggling to write your website, try writing to your prospect instead.

No matter where your website is at

You can walk away from it entirely

Throw together a homepage with nothing but an email sign-up form

And start writing directly to your prospects

And here’s why:

Sending your business words out to a specific audience

Provides a focus to your messaging

And eventually

Over a month or so

A body of work you can go back to

Pluck the “greatest hits” from

To write a website that’s now

Laser-focused on your prospect.

I’m here,


P.S. In addition to guiding several clients through this, I’m also doing it for myself. You’ll see the full picture when I launch next week.

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