Sorry, what I meant to say was that you can assume what people need … and be wrong.
But it shouldn’t stop you from trusting what you know about your prospect.
If it turns out your instinct/radar/ju-ju/Spidey sense was wrong
You can also trust that you’ll know fairly quickly
So that you can adjust your messaging accordingly
All of which will help you listen ever more closely
For problems your current prospects are coming to you for.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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