Right before your sales call, ask yourself if you can let go of all of your preparation.
It helps to know as much as humanly possible about the prospect who’s about to hop on your zoom
You really can’t know enough
But consider making that last step
Say, the last 5 minutes
Right before the call
All about letting go of what you know
About them
And even what you think they might need
And fathom
How little you know
About their wealth of experience
And how much you’re willing
To learn.
I’m here,
Kevin