If you know when and where to say it, you can say it all.
You’ve own your business
And know it better than anyone.
And deservedly have a lot to say
But you also know you can’t say it all
At least not in the first 7 seconds of your website.
See if this helps:
Some of your stories and experience will make it to the front page of your site
Others are perfect for other sections on other pages
And yet, my favorite part of having a consistent copywriting practice
Is knowing those stories you’ve always wanted to tell
Will eventually weave their way
Into your emails and/or LinkedIn posts
Just when you need them.
P.S. And here’s the craziest part. Soon, you’ll start to come up with lines, phrases and stories from your writing and realize that one of them is the new headline to your homepage 🤯
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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