“I could do that.”
— Brian Regan, one of the G.O.A.T.s in comedy, recalling his seat mate’s response on a plane when the man asked what he did for a living and Brian said, “I’m a comedian.”
Fast forward a couple of decades >> to today
Where it’s actually kind of rare to listen to a comedian on a podcast
Who DOESN’T think
That you could do what they do
And tells you exactly how to do it!
Which, of course
Only makes you want to buy a ticket
To see them do it.
My point being:
Whether you know it or not
And you kind of do
Your client is pretty sure they can do what you do
Your job then
Is to let them in on your process
Just enough
For them to want to be there
When you do it.
I’m here,
Kevin