Sell WHAT you do – not WHO does it.
The more you talk about how great you are
The less great you’ll seem.
Instead of selling you
Sell your prospect on WHAT you do
And NOT who does it.
See if this helps:
If you sell consulting services – sell your prospect on why they should buy the specific type of consulting services you do
Private business consulting services will help you get unstuck.
NOTE: You’re not saying “my” private business consulting services.
It’s simply turning them onto the idea of this specific (and not even that specific) type of service.
So, if you’re only selling the service … who’s selling you?
That’s your client’s job.
Spend the bulk of your homepage real estate on testimonials from your biggest fans
How many fans?
Your prospect should be scrolling
And scrolling …
And scrolling …
Still scrolling …
Little bit more scrolling …
Little bit more …
More scrolling …
P.S. To clarify, you cannot have enough testimonials.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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